viacouponing - viafintech

WHAT WE DELIVER

Automatization

100% automated (unique) coupon & basket information validation

Smart couponing

Digital and unique (serial) coupon ready API.

Real time

Coupon and basket validation in near real-time

Settlement

Easy, automated and flawless settlement process.

OUR SERVICE

Retailers

Tired of counting paper-cut coupons? We enable you for the new 100% automated era of unique couponing! Furthermore the API based service will help you to save time and money while generating more revenue at the same time.

Issuers

You want better customer targeting and more data? Our service enables you for the new era of smart couponing. With cheaper campaigns, customer tailored unique coupons and lots of customer data.

[Translate to EL:] Viafintech line

[Translate to EL:] Solaris

YOUR BENEFITS

Cross Selling

Benefit from all coupon campaigns.

Faster Checkout Process

Automatic & near real-time validation speeds up your checkout process for coupons.

[Translate to EL:] Established

Less Maintenance Time

Fully automated coupon process reduces your maintenance time and guarantees a less error-prone checkout process.

Digital and unique (serial) Couponing

We deliver the API and database to enable unique couponing. This new kind of coupons generate more customer insights and prevent fraud.

Flexible Coupon Campaigns

Cut out stressful and tough negotiation time and simply use our existing retail partner network to roll out coupon promotions.

[Translate to EL:] Weltugel

Multinational Couponing

Our Europe-wide retailer network enables you to roll out coupon promotions in several countries.

[Translate to EL:] Kasse

Retailers

[Translate to EL:] Coupon

Issuers

How it works

Step 01

Coupon Data storage

All important coupon data, e.g. barcode, amount, quantity etc. gets stored in the viafintech database.

Step 02

Coupon redemption

The customer scans the coupon barcode at the POS – the coupon and basket information get sent via API to viafintech.

Step 03

Coupon validation

The information is validated and the coupon is redeemed in near real-time.

Success Case German Press Coupon Clearing

THE CHALLENGING PAST

The press industry (MVFP) and its fellow publisher were looking for a new partner to revolutionize the old way of press coupon clearing. The old process with manual counting of paper-cut coupons did not allow for audit-proof handling and included a lot of manual steps.

Counting paper-cut coupons

Lots of manual processes

Vulnerable to fraud

No possibility for unique coupons

A PARTNERSHIP TO REVOLUTIONIZE COUPONING

To revolutionize the coupon clearing process, MVFP put all its trust into the partnership with viafintech. Together we designed a new, fully automated process and implemented the coupon API at our first viacouponing retail partner REWE.

Fully automated process

Counting automated

Less error-prone

Industry standard for all retail stores

THE FUTURE OF COUPONING

Together with viafintech, MVFP wants to further exploit the potential of our powerful API and seeks to distribute unique (serial) press coupons in the future.

Unique coupons through GCN by GS1

Customer tracking

No coupon fraud possible

Customer data & insights

PAST

PRESENT

FUTURE

PARTNERS THAT TRUST IN US

RETAILERS

RETAILERS

MEMBERS OF MVFP